The last decade has seen exponential increases in the popularity of web videos, evident with the vast growth of such video hosting sites as YouTube and others. This dramatic growth has only been inflamed by the equally radical growth of social media networking. Through the symbiotic relationship that has arisen between these two growing entities, viral video sharing was born. Only recently though have businesses begun to sit up and take notice of the limitless potential offered by web videos as a cost-effective means of reaching out to new audiences, drawing in new customers, boosting sales, and increasing customer retention. In order for a web video marketing campaign to really be effective, there are a few things that should be kept in mind when planning such a strategy.
The first thing that must be remembered is that not just any old video is going to capture your audience's attention. Your video has only a brief ten second span in which to effectively ensnare the audience and get them interested in what you have to say. To successfully achieve this, you will need to find a dynamic means of expressing your message. Rather than a plain text Powerpoint presentation for instance, combine your text with music and images.
The most effective means however, is through the use of a live spokesperson to draw the audience in and create a human connection. For example, if you were trying to create an FAQ video, rather sticking to a dry, text only presentation of the facts, use a recording of an individual addressing the questions and answers to give a more vibrant feel to the video. Studies have shown that once a viewer's interest has been lost, chances are it's been lost for good, so you only have one chance. Make that first impression count.
Given its expansive audience and limitless potential - now reporting four billion plus video views each day - YouTube has become a must for anyone attempting to bring together an effective video marketing campaign. Perhaps the most important benefit however, is YouTube's relationship to Google, who bought the video sharing site in 2006. Through the fairly recent development of video SEO - using specifically chosen keywords to highlight the nature of a video's content. Also, studies have shown that sites with embedded videos are far more likely to appear at the top of search engine results than sites that are purely text based.
With the ever growing popularity of web videos, web video marketing is showing itself to be an essential component to any well-rounded online marketing strategy, boasting any number of benefits and results. If you are a small, local business, web videos can help expand your web presence to help draw in a nationwide or even international client base. But web video marketing is just as beneficial for Fortune 500 companies as it is for small businesses. With a broader internet presence, increased sales, and improved customer retention, the results speak for themselves.
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